CASE STUDY |
SB Nation, the largest independent sports media brand created live conversational content with former New Jersey Nets point guard Kenny Anderson. This was used as an interview tool for live maximum engagement with an attendance of 25k+. Embedding the text conversation onto the brand website, allowing fans to engage with the star in real-time.
METRICS & INSIGHTS
The Tawkers content performed far beyond social media benchmarks, increasing their average user engagement on the SB Nation website to nearly 15 minutes and increasing comments by 250% compared to their traditional activity.
Engagement benchmarks of retention time for social content: Twitter 0:05, Snapchat 0:10, Instagram 0:15, Facebook 0:20, Youtube 1:00.
*Likes and Shares were also higher than average. Nearly all metrics increased showing a positive retention and return rate.